Mission & Values

At Mercari, we have a mission we want to achieve with the help of all of our members. We take on bold challenges without fear of failure.

    Mercari’s mission

    Create value in a
    global marketplace where
    anyone can buy & sell

    “I want to make society more affluent by ensuring that limited resources are circulated.” This is what founder Shintaro Yamada realized while traveling the world, and what led him to create the C2C marketplace known as Mercari. Thanks to technology, individuals around the world can now easily connect to buy and sell from each other. Through Mercari, we aim to establish a society where resources are circulated and where people can accomplish their goals without limitations.

    More at

    Empowering Individuals and Businesses: The Future Shintaro Yamada Envisions for Merpay

    Merpay’s mission

    Building trust
    for a seamless society

    Merpay’s business started as a payment service, but that was just our first step towards achieving the mission we envision. We want to create a society where anyone can realize their dreams through a new ecosystem centered not only on this payment service, but on credit. Merpay aims to develop a variety of money-related services to redefine what payment, credit, and society itself should be.

    More Than Just a Payment Method: Naoki Aoyagi’s Vision for Merpay



    At Mercari, we have three core values to help us in achieving our mission.

    In order to create innovation with a big impact on the world, everyone takes on bold challenges and learns from many failures.


    With the whole team working together and all members working to their highest potential, the team can achieve large missions that one person alone cannot.


    All members take ownership of their work as professionals in their field, learn every day, and commit to showing results.

    More at

    THE BUSINESS DAY 02 Report: Kazuyuki Okudaira from the Nikkei interviews Mercari’s Fumiaki Koizumi about the Ups and Downs of Mercari’s First Five Years

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